For Branded & Franchise Hotels

Your brand app handles the chain. Compass handles the property.

The Hilton, IHG, and Marriott apps were built for the brand — reservations, loyalty, mobile key. They were never built to answer where the gym is at your property. Compass GXP fills the local gap with a fully branded digital guide that lives alongside your existing stack. No conflict. No replacement. No app to download.

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Already running at Hilton, IHG & Marriott properties.
The gap your brand app was never built to fill

Your guests don't call the front desk because they're lazy.

They call because the brand app handles loyalty and check-in — but it doesn't tell them where the gym is, when housekeeping comes, or which restaurant nearby is actually good. That's the property layer. And it's all on your front desk right now.

“Our brand app is great for loyalty. It's useless for telling guests that the rooftop pool is closed for maintenance this week.”

General Manager · Branded Property, Boston
01

Brand app handles the chain

Reservations, loyalty, mobile key. The corporate machine running smoothly across thousands of properties.

02

Property layer is unowned

Local hours, real recommendations, your property's quirks. Currently lives in your front desk team's heads.

03

Compass fills the gap

A property-specific guide that respects the brand standard and complements the corporate stack — without conflict.

Plays well with your stack

Compass complements your tools. It doesn't replace them.

Branded properties already have a stack: a corporate app, a PMS, messaging tools your team actually uses. Compass slides in alongside all of it. No conflicts. No procurement gauntlet. No IT sign-off marathon.

— 01

No app conflict

Your guests don't download anything. Compass loads instantly via QR or NFC. Your corporate app stays the brand experience for chain-level functions.

— 02

No PMS integration

Compass is a content layer, not a system of record. Doesn't touch your PMS, doesn't require IT integration. Your tech stack stays exactly where it is.

— 03

Connects to messaging

SMS, WhatsApp, your existing front desk messaging tool. Guest taps a category, they reach your team. No new platform, no new login.

— 04

Brand-respectful

Built fully to your property's brand standards. Colors, fonts, tone of voice. Your corporate brand team will recognize it as on-brand the moment they see it.

Why this matters at your property

Three things every branded GM actually wants from a property tool.

Branded GMs aren't looking for another platform to manage. You're looking for fewer phone calls, less corporate friction, and a way to capture what your team knows. Compass delivers all three.

— 01

It reduces the call volume

When the same six questions come at every shift, that's hours per week your team isn't on the floor. Compass captures the answers once and serves them instantly. The phone rings less. Guests get answers faster.

— 02

No corporate permission slip

Compass is a property-level tool, not an enterprise contract. Most franchise GMs make this call within their own approval limits. No corporate signoff. No procurement queue.

— 03

Local intelligence, captured

Your night manager knows the best Cuban place at 11pm. Your housekeeping team knows which rooms have the best views. Compass turns that institutional knowledge into a permanent guest asset.

From first call to live property guide

Three steps. About thirty days.

You provide the property knowledge. We handle the build. Most branded properties go from first call to launched guide in under a month — without IT, without procurement, without a corporate permission slip.

01

You share the property layer

What guests ask your front desk. Your local recommendations. Your property's quirks and policies. We do the heavy lifting from there.

~ 1 Week
02

We build it respectfully

To your property's brand standards. We coordinate with your brand team if needed. Three editor accounts go to your team for ongoing updates.

~ 2–3 Weeks
03

Live at your property

QR codes in-room, NFC at the desk, SMS link at booking confirmation. Compass complements your existing brand stack from day one.

Day 30
From the founder

“I run overnight at a branded property. The brand app is great — for what it does. It just doesn't tell my guests where the gym is, or that the rooftop is closed for maintenance, or which restaurant nearby is actually good. Compass fills that gap without fighting your stack.”

Honest answers

Questions branded GMs actually ask.

No corporate hedging. Real answers to the questions every franchise GM brings to the call.

Will I need corporate approval?

Compass is a property-level tool, not an enterprise contract. Most franchise GMs make this call within their own approval limits. No corporate procurement, no enterprise IT review. We move at the speed of your property.

Does it conflict with the brand app?

No. Compass is a guest-facing content layer that loads on the guest's phone via QR or SMS — no app to download. Your corporate brand app continues to handle reservations, loyalty, and mobile key. Compass handles the property layer that's currently on your front desk team's shoulders.

Will my IT department need to be involved?

No PMS integration. No new platform for your team to learn. Compass connects to the SMS or WhatsApp tool you already use at the desk. If your team can edit a Google Doc, they can update Compass. If your front desk has a phone, you have what you need.

How does it handle our brand standards?

Compass is built fully to your property's brand standards — colors, fonts, photography, tone of voice. Your corporate brand team will recognize it as on-brand the moment they see it. If they want to review before launch, we'll work directly with them. We've done it before.

Are we locked into a long contract?

No. Compass is a one-time setup fee plus a monthly hosting and service fee. Cancel with 30 days' notice — no annual contract, no penalty. We earn your business each month.

What's the demo actually like?

Twenty minutes. We walk you through a live Compass for a branded property like yours, talk through what your guide would look like, and answer pricing questions. It's a conversation between operators — not a sales pitch.

Ready when you are

Enhance your guest experience.

See your own property in a Compass GXP guide on a 15-minute demo. No long setup, no commitment — just a real walk-through with the founder, built around your operational reality.

What to expect15 minutes, founder-ledA real walk-through — not a slideshow. We'll mock up a guide for your property live on the call.
No prep neededBring your operational questionsMulti-property, brand standards, content workflow — anything specific to your situation.
After the callA clean quote, that's itTailored to your property and portfolio. No follow-up sequence, no pressure.